The most commercially available photos on the internet were taken to visualize broad overall concepts rather than concrete messages. That means they can be used in all sorts of campaigns … but also end up looking generic, alike. They compete for attention, but often fail to register, simply because your customers can’t identify with them.
Cut through the noise by using images that more closely relate to your audience. It’s what we call “real photography” : unique captures, delightful moments, and surprising perspectives.
Images that are more concrete will resonate with audiences much more powerfully since they show real life rather than staged situations.